We’ve always believed there’s a better way to do things: One that puts the planet and its people first.

We carefully consider our materials and work towards reducing waste, chemicals, and plastics that endanger our planet’s people and ecosystems. Our products are designed to last—so making the right choice by the planet can be as simple as carrying our bag. Our constant striving for excellence in the field of sustainable development,

has helped us to identify key focus areas - responsible procurement, reduced resource dependency, reduction of environmental and social negative impacts, increased recycling and upcycling. Keeping a constant watch on these, we forge ahead towards a robust triple bottom line that takes into account people, profits & the planet.

Natural materials

We realized that the choices each one of us makes impacts the lives of all other living beings on our beloved planet and also impacts the lives of future generations.

We use only sustainable and versatile fabrics for our bags - Jute, cotton, organic cotton, recycled cotton, handloom cottons, blends of these.

We started with the amazing golden fibre, Jute, one of the strongest in the world :

  • As well as having natural UV protection, jute grows without the use of fertilisers and pesticides.
  • Not only is it completely biodegradable, it is also a recyclable fibre.
  • Jute reaches maturity quickly, between 4-6 months, making it an incredibly efficient source of renewable material and therefore sustainable
  • It relies on natural rainfall, rather than extensive and hugely consuming irrigation systems
  • Jute absorbs carbon dioxide and releases oxygen much faster than trees
  • Jute enhances the fertility of the soil it grows on for future crops.

Cotton , the much loved fiber was a natural second addition. Cotton is sustainable, renewable, and biodegradable, making it an excellent choice as an environmentally-friendly fiber.

We voluntarily applied for GOTS & GRS certifications so that we could offer to our customers organic and recycled cotton. Organic materials are kinder to the environment as they employ eco-friendly practices like no pesticides, natural fertilizers and low water consumption. Recycled cotton is another of our raw materials with a conscience. Recycled cotton prevents additional textile waste and requires fewer resources. It offers the green advantages of lower water & energy consumption, making it a great sustainable option.

Azo free
safe inks & colors
Energy saving
Locally sourced
raw materials



Our processes and procedures are aligned with sound global practices, international and national regulatory frameworks, guidelines and certificates.
  • All raw materials are locally sourced keeping our carbon footprint minimal.
  • Inks and printing colors used are completely azo-free. This means they don’t harm the environment in their production and disposal. Also, they are completely safe for human use.
  • A Waste Water Treatment Plant (WWTP or ETP) ensures safe discharge of wastewater into the ecosystem.
  • Lights used are energy-saving, mercury free, environment-friendly LED lights
  • The machines we use are all energy efficient, reducing greenhouse emissions.
  • We use the plentiful sunlight in our country to line dry our bags. This reduces our need to use mechanical dryers, keeping us away from fossil fuels.
  • Our manufacturing process is audited by Sedex for 4 pillars, The 2 additional pillars of Business Ethics and Environment lay down more extensive environmental management requirements which we are happy to comply with.
  • We make only against order, ensuring there is limited or negligible risk of overproduction and waste.


From better materials, to ethical manufacturing and finally to recycling, we’re committed to closing the gap at every step.

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